Shortlist shuts print title and rebrands as The Stylist Group, according to reports

Shortlist Media has reportedly stopped printing Shortlist magazine and is rebranding as the Stylist Group.

The men’s magazine’s website will continue to operate despite the closure of the free print publication, according to Campaign.

But it will focus on product recommendations and making money through affiliate links.

Shortlist magazine’s print closure comes after ABC figures for the first six months of the year found that it had a distribution of 502,667 – making it the most widely read men’s magazine.

The group also owns free women’s magazine Stylist and email newsletters Mr Hyde and Emerald Street.

According to Campaign, staff will be made aware of any job losses later today.

In a statement from the Stylist Group, seen by Campaign, it said: “The Stylist Group is investing in building a power brand at a time when feminism and the united force of women has never been more relevant.”

Shortlist magazine editor Joseph Mackertich has tweeted: “Very sad but very proud. Thanks for reading, everyone.”

Shortlist has been met with praise from fellow journalists following news that its print run would end.

Men’s magazine circulations have slumped across the board in recent years, with the likes of Men’s Health reporting a 16 per cent drop year-on-year in the first half of this year.

Stylist enjoyed a circulation of 403,885 per issue according to the latest ABC figures. Shortlist Media claims that Mr Hyde has 95,000 subscribers while Emerald Street has 130,000.

Shortlist Media has been contacted for a statement and details on the Shortlist print closure.

This week Esquire announced it was moving from a monthly to six issues a year from February next year to “enhance” its “luxury positioning”.

More to come …

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